Cholesterol is listed on the label in milligrams, on the 'nutrients to limit' side. It's one of the more misunderstood lines, partly because the science has evolved.
Dietary vs. blood cholesterol
There are two different things called cholesterol. Dietary cholesterol is what's in food — egg yolks, shrimp, organ meats, dairy. Blood cholesterol is the waxy substance circulating in your body, which your liver makes and which affects heart-disease risk. The label reports dietary cholesterol.
The shifting guidance
For years, dietary cholesterol was strictly limited on the assumption it directly raised blood cholesterol. Research has since shown that for most people, saturated and trans fats raise blood cholesterol more than dietary cholesterol does. The Dietary Guidelines dropped a specific daily cap on cholesterol, though they still advise eating as little as practical while maintaining a healthy diet.
The Daily Value
The label still uses a Daily Value of 300 milligrams for cholesterol. It sits with the nutrients to limit, so a lower %DV is preferable, but for most healthy people it's a lower priority than saturated fat, sodium, and added sugars.
Cholesterol in drinks
Most drinks contain little or no cholesterol unless they're made with dairy, cream, or eggs. A cream-based frappuccino or an eggnog latte will show some; a black coffee, tea, or soda shows zero. It's rarely the deciding factor for a beverage.